Great question! There are few reasons:
First, if you're thinking about our logo that means you're thinking about our company. Marketing 101!
Second, the octopus is a versatile, adaptable, and highly intelligent creature.
Third, if we had eight arms like an octopus, we could pick up a lot of trash.
Those are all great, but here is the real reason - Our first customer picked it for us!
We handed our new customer the two finalists for our logo design right after they signed the contract. One logo was "fun," while the other was "corporate looking." We asked them to pick a logo with the explanation that whatever they picked was going to be it - no questions asked.
They picked the octopus (we call him Oscar) and the rest is history!